Huttopia Corporate
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Marketing Coordinator – Brand and Content
Permanent
Basecamp (Head office)
A partir du 6 janvier 2025
Postuler

Marketing Coordinator – Brand and Content

Permanent
Basecamp (Head office)
A partir du 6 janvier 2025
Retour à la liste
Postuler
Canada
Québec

Our Company

Have you ever wished you could work and live in the great outdoors?
Give meaning to your work, choose nature as your living space, evolve confidently within the company, and come be part of the Huttopia adventure!

Huttopia invites its clients to disconnect from everyday life, get closer to nature and reconnect with loved ones, while enjoying campsite amenities and exploring the region’s best attractions. An innovative leader in ecotourism, Huttopia was founded in Europe over 20 years ago. Today, the company is pursuing steady development in North America and abroad (France, Netherlands, China), and manages more than a hundred outdoor resorts with glamping-type accommodations worldwide.

Your missions

As the Marketing Coordinator – Brand and Content, you will play a key role in developing our brand image in the United States and Canada by building an impactful, differentiated content ecosystem and strategy, strengthening our social media presence, and supporting our public relations and partnership efforts.
You’ll work closely with internal teams and external agencies to ensure consistency in messaging across all channels.

✍️ Content Creation (primarily in English):
  • Contribute to building a new content strategy for the brand in the U.S. and Canada, following the revamp of brand positioning and identity. 
  • Develop diverse content materials, from print materials (brochures, on-site signage) to infographics and blog articles – in partnership with internal graphic designers and aligned with company guidelines.
  • Revamp our online platform content while optimizing it for SEO to improve online visibility.

📱 Social Media Strategy and Management:
  • Develop and execute the social media content strategy in line with brand objectives.
  • Manage the editorial calendar and optimize post reach to maximize engagement and reach.

🌐 Support in Public Relations, Influence, and Partnerships:
  • Collaborate operationally with public relations agencies to enhance brand visibility, providing them with relevant content and angles based on the animation calendar and key events (such as new site launches).
  • Coordinate the influence strategy: assist in identifying relevant influencers to authentically promote the brand, and work with agencies and our sites to plan and follow up on influencer stays.
  • Develop and implement a partnership strategy to increase brand awareness and credibility.

Your profile

  • Bachelor’s or Master’s degree in Marketing or Communications.
  • Minimum of 1 year of experience in a similar role.
  • Native English speaker with proficiency in spoken and written French.
  • Advanced skills in the Office suite, particularly PowerPoint.
  • Advanced knowledge of social media platforms (Facebook, Instagram, TikTok, LinkedIn).
  • Proficiency in graphic tools like InDesign, Canva, or Photoshop is a plus.
  • Excellent English copywriting skills with the ability to create impactful, innovative narratives and adapt them across various communication channels.
  • Strong sense of brand strategy.
  • Aesthetic sense in graphics and imagery with a creative approach while respecting brand identity.
  • Excellent organizational skills, attention to detail, thoroughness, and autonomy.
  • Ability to work in a team and with numerous internal and external partners.

Your future at Huttopia

Huttopia values the growth of its employees! After one season, you may take on responsibilities at one of the sites: Department Manager or even Site Director, depending on your preferences and profile.

Additional Information

Position Environment:
Working at Huttopia means sharing a passion for nature! Surrounded by a dynamic team, we work together to create memorable glamping experiences. Curiosity and entrepreneurship are integral to our history and shape our daily activities!

Benefits:
  • 3 weeks paid vacation
  • 50% employer-paid group insurance
  • Telemedicine services
  • Wellness program
  • Flexible work hours with no expected overtime
  • Hybrid work model: up to 2 days of remote work per week after 3 months of employment

Hiring Process

Interview with the hiring manager (Marketing & Sales Director) 📞
Case study assignment 📄
In-person meeting with the Marketing and Sales team in Montreal 🤝

Ideally, interviews will be held remotely during the weeks of the 18th and 25th.
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