Marketing Manager – North America (USA/Canada)
Regular
Basecamp (Head office)
A pourvoir dès que possible
United States, Canada
Our Company
Have you ever wished you could work and live in the great outdoors? Give meaning to your work, choose nature as your living space, evolve confidently within the company, and come be part of the Huttopia adventure! Huttopia invites its clients to disconnect from everyday life, get closer to nature and reconnect with loved ones, while enjoying campsite amenities and exploring the region’s best attractions. An innovative leader in ecotourism, Huttopia was founded in Europe over 20 years ago. Today, the company is pursuing steady development in North America and abroad (France, Netherlands, China), and manages more than a hundred outdoor resorts with glamping-type accommodations worldwide.
Your missions
As Marketing Manager for North America, you will be responsible for driving brand awareness, customer acquisition, and revenue growth across two markets: the USA and Canada. Reporting to the Global Chief Marketing and Sales Officer, you will lead all marketing efforts in the region—including brand, digital, media, CRM, PR, and partnerships—and manage a dedicated team. You will also oversee the marketing budget and collaborate closely with site managers, sales, and operations to ensure a cohesive, high-impact strategy across Huttopia’s nine North American destinations.
KEY RESPONSIBILITIES
- Develop and execute the 360° marketing strategy for North America (USA and Canada), at both strategic and operational levels.
- Lead and manage the North America marketing team (brand/content & social media coordinator, client marketing coordinator)
- Manage and optimize the marketing budget, aligning initiatives with overall strategy.
- Oversee all areas of marketing: brand positioning, digital (website, CRM, paid media), public relations, partnerships, and customer engagement.
- Partner with site managers to develop local marketing approaches tailored to each destination.
- Support the brand’s repositioning in North America through market insights and data-driven segmentation.
- Coordinate with creative and media agencies and internal teams.
- Ensure consistent brand messaging across all customer touchpoints—online and on-site.
- With two new destinations launching in 2025, develop and implement a loyalty strategy to foster client retention and brand ambassadorship.
Your profile
- 6–8 years of marketing experience across the full 360° marketing mix
- Experience in travel, hospitality, or lifestyle brands preferred.
- In-depth understanding of U.S. consumer and marketing landscape; Canadian/Quebec experience a plus
- Strong organizational and project management skills
- Data-driven, performance-focused, and budget-conscious
- Hands-on, autonomous, and strategic thinker
- Strong alignment with Huttopia’s values of nature, sustainability, and outdoor hospitality
- French language skills are a plus, not required.
Additional Information
WORK ENVIRONMENT
- Hybrid position based in the USA, ideally in the Northeast or California
- Approx. 20% travel required (to Montreal HQ and North American sites)
- Must have a professional remote setup and reliable internet connection.
- Applicants must be authorized to work in the USA (no visa sponsorship or relocation support)
Full time position
Start : ASAP
Salary Range : $75k - $90k
Hiring Process
To apply : Send your application via this job posting or to RecrutementHNA@huttopia.com
